Using elements drawn from Smilingwolf senior designer Mike Walsh's illustrations, I proposed this poster design as a promotional piece for the environmental project A Record of Lancaster during my recent placement with the team.
I proposed this poster, and its text, by way of explanation for the environmental project produced by Smilingwolf and BCA landscape for the City of Lancaster Council. It makes visual and typographical reference to the project itself, choosing to reference a roman seal to suggest its value as a public proclamation. The text reads:
From September 20th, 2014, A Record of Lancaster reveals the beat of the city.
10 tracks sing of her passions, large and small, unfolding a history at once ancient and modern, political and personal, international and individual.
The stories are told through a graphic language developed to reflect the classical elegance and contemporary sucess of the city.
They have been set confidently in bronze at the heart of the city square.
This setting offers encouragement to sit, to ponder gains made or make plans with friends.
Or to lunch in the sun, in the city.
The plinth makes a stage for performances of all kinds, a focal point for the square which defers to the historic buildings which form its backdrop while focusing the space for new stories.
A place for people, confident in their role in a contemporary city.
This is a series of snaps I took of the actual site shortly before its official completion. Having had the privilege of working on this project from pitch to print (if that's the right word for something cast in bronze) it was with real pride that I was lead to the site by a pleased local citizen.
I undertook the historical and visual research on the project, contributed illustrations (sadly not used in the final version) and undertook the final art working for the architects.
There are two notes here which may be too small to read:
a) My dog Honey, NOT designed by Smilingwolf and
b) Skateboard Proofing RELUCTANTLY designed by Smilingwolf
The Market Square. Evening, September 2014.
Detail of bronze type set into natural stone flags (with greyhound).
L for "Lord Linoleum", nee Ashford.
Gillows renowned furniture makers of London and Lancaster.
T is for Tea because Atkinson & Co have been supplying excellent tea and coffee to Lancastrians since 1837. Their stores still trade under the image of the grasshopper because, as it said on the door of the original quaker tea warehouse: "The Grasshopper eats only the Finest Leaves".