Corporate Report: Chem+Co
       
     
Chem+Co Cover
       
     
Index & Chairman's Report
       
     
Spread
       
     
Building Value
       
     
Key Medicines
       
     
Corporate Report: Chem+Co
       
     
Corporate Report: Chem+Co

Achieving a more editorial look for this most corporate of reports began with the colour. This striking teal is actually the colour of medical gloves, a photograph of which was supplied with the copy. 

Traces of that image can still be seen on the front cover - suggesting that it might be interesting to specify printing on the new and strangely rubbery GFS Plike paper...

Chem+Co Cover
       
     
Chem+Co Cover

Front cover of a corporate report showing medical gloves and playing with type to try to do what is being suggested in the title - think differently.

Index & Chairman's Report
       
     
Index & Chairman's Report

Using this square, playful type at such size gives a strongly editorial feel, contained by the underlying grid.

The image of the chairman was substituted for a supplied image of a patient to generate a younger appeal for the report.

Spread
       
     
Spread

Copy-heavy spread using signature graphically and colour blocks to differentiate ideas.

 

Building Value
       
     
Building Value

This spread makes use of playfully positioned pie-charts to illustrate the information in the article.

Key Medicines
       
     
Key Medicines

Uses type columns graphically and repeats gestures from the index in the treatment of the pull-quotes.