Achieving a more editorial look for this most corporate of reports began with the colour. This striking teal is actually the colour of medical gloves, a photograph of which was supplied with the copy.
Traces of that image can still be seen on the front cover - suggesting that it might be interesting to specify printing on the new and strangely rubbery GFS Plike paper...
Front cover of a corporate report showing medical gloves and playing with type to try to do what is being suggested in the title - think differently.
Using this square, playful type at such size gives a strongly editorial feel, contained by the underlying grid.
The image of the chairman was substituted for a supplied image of a patient to generate a younger appeal for the report.
Copy-heavy spread using signature graphically and colour blocks to differentiate ideas.
This spread makes use of playfully positioned pie-charts to illustrate the information in the article.
Uses type columns graphically and repeats gestures from the index in the treatment of the pull-quotes.