This photograph - taken in raking natural light - allows you to see the fibres in the natural uncoated paper. It also gives some sense of how deeply the printer managed set the de-boss into the very heavy stock.
The mixture of contemporary slab serif letter forms and traditional printing techniques over a high quality natural paper speaks clearly about the interests and design strengths of the company.
The company details are foiled in a bright silver over a deep burgundy G.F. Smith Colourplan uncoated stock. The colour is reiterated in the company letterhead and used as a filter over duotoned images on this website.
This card was developed for an artist who wanted to be able to give away a tiny catalogue with her work. A simple 4 page fold, the outside faces offer brand and contact information.
This design prompted the client to commission a more complex branding exercise, to include traditional business cards, editable PDF letterhead and a portfolio website.
Happy with her print collateral, Victoria extended the commission to include a website. Click HERE to take a look.
This is the interior spread of the micro brochure.
We found space for critical comment as well as a statement from the artist and, most important of all, an image revealing just enough of the work itself to make people turn the page - to where the contact information may be found.
Michael is a very wonderful man who worked as an architect before a terrible stroke. This card was commissioned to celebrate his first exhibition in recovery.
Although he finds communication challenging, we worked together to make sure the rigour of his pre-injury design training (Architecture, Cambridge University) was not offended by my proposal.
The card went through 49 iterations before he was ready to sign off. I am pleased both because it is an honour to work with such a talented person and because, in the end, he really liked what I have done.
There is also a newly completed website which I designed and which was built (beautifully) by my friends at Liberating IT. The project is in the testing stage at this time. Click on the image above to get a preview (don't forget to come back here afterward!).
This is one of Michael's drawings. The colour of the felt pen he uses was the foundation of the design.
The new public site will soon be published over the existing address.
The client is a pianist who lives in Cambridge. This helped me choose the colour palette: the monogram I designed for her appears in Cambridge Blue over Piano Black.
A crisp white frame gave the printer a headache but the result was worth concentrating for!
These cards are "triplexed" - notice that the black stripe on the edge echoes the scheme on the face of the card.
This one was for my sister. Because she wanted the card to work for many different roles we agreed it needed to represent her, rather than her job. She really likes balloons.
I used the balloon motif on the front in such a what that it makes bunches if you lay out the cards on a table for a conference or exhibition stand.
The curve is repeated on the back and used to create the dark ground needed for the reversed-out text, reserving the positive text for the name only.
The palette is feminine and sophisticated - enough to get away with a lifelong love of balloons!