Alice Excellent London Gin
       
     
Billboard (Looking for Alice)
       
     
Business Card
       
     
Alice Excellent London Gin
       
     
Alice Excellent London Gin

This stripped-down, high-end, typographic solution began with the development of an elaborate back-story and passed through several more illustrative phases before achieving the solution shown here. 

Threads of the original narrative persist in the broader campaign.

Billboard (Looking for Alice)
       
     
Billboard (Looking for Alice)

Alice seems to be going to a party. Even if its one so cool the balloons all have to be black. There seems to be some rusty, urban stuff making it hard to find her. Help is at hand.

Business Card
       
     
Business Card

Fortunately, for those who truly seek, there is a way to find Alice. Read the back of the card carefully.